In 2020, mobile devices were used by 6,95 billion users. Their number is expected to increase by 150 million in 2021. Given this trend, it is logical to strive to present the developed application to the maximum audience. The best way to do this is by downloading it on Google Play and/or the Apple App Store.
However, having an application does not guarantee that it will be hosted on platforms. There are always subtleties. The rest of the article will focus on them. We will tell you what to look for in order for the publication and verification of the application to be successful and without failures.
What should you do before hosting an application on platforms?
Application development includes several stages. Perhaps the most significant of these is testing. Be sure to complete it before publishing the app. And this means testing the version of the program that is planned to be released in stores. They call her Ad Hoc.
Today there are special tools that allow you to create this version of the application. For example, Flutter Developer and Apple Developer Enterprise Program. It is also important to complete other development steps prior to publication. This will provide fast verification. This aspect is especially relevant for companies that target the global market.
For everything to work, double-check the health and quality of the application several times. You can turn to elearning platforms like Pluralsight for additional knowledge. This is the case when it is never too late to learn.
Verification of the application on Google Play
This platform is the leading way to promote apps. In 2020, users could choose from 2,87 million programs. Moreover, 108,5 billion applications were downloaded. The platform’s potential is enormous. Consider what should be done to use it for your own victory.
Step 1: Create a developer account
A Google publisher account is required to publish the app. It is through it that placement is carried out. You will need to pay a fee upon registration. However, it is disposable and small ($25).
You will also need to provide some information about the developer. Some data will be visible to users in the Play Store. When viewing the application, a person can read not only about the application but also about the company that created it. To clarify, users will see the information that you provide when creating an account in Google Publisher Account.
Step 2: Submit the app to Google Play
The platform is a complete library of applications. Users can search programs not only by name but also by interests. This feature should be used for promotion.
When downloading the application, the platform will ask for program descriptions and screenshots. Take care of this in advance. Write attractive descriptions. The first (short) user will see when viewing the application. The decision on whether a particular program is suitable for him or her takes literally a few seconds. Therefore, make a short description bright, catchy and memorable.
Expanded information is also added to the application page. This text should describe in detail the advantages, functions, and capabilities of the program. Use keywords in the description harmoniously. This will optimize your ASO and help you engage your target audience.
Pay attention to the screenshots you post. Their attractiveness is important. In addition to screenshots, other graphic elements can be placed in the images section. It is worth using them to showcase the best features and capabilities of your application.
Once you complete all the information, you can upload a binary .apk file to the platform. The intuitive guidance provided by the Google Console helps you deploy your release for publishing.
In fact, all steps have been completed. It remains to wait a few hours for the application to appear in the Play Market library.
App placement in the App Store
Working with this platform is a little more complicated. All preparation must be done to publish the application. This refers to the adaptation of the program to the standards and strict requirements of the platform. It’s worth checking out the developer guide beforehand. In it, in particular, limitations for descriptions and peculiarities of application functioning are presented.
Step 1: Create a developer account
The same rules apply here as in the previous case. You must be a registered Apple developer to publish your app. Registration also requires payment. However, here the account is updated once a year. It costs $99.
Step 2: Submit your app to the App Store
Apple is extremely responsible for the quality and safety of software added to the store. Therefore, each application is carefully checked. For this there is a dedicated team of specialists (Apple Review Team). They check every application. The release of the program is possible only after its approval by the specialists of this team.
Therefore, before submitting your app, please read the Apple Store Review Guide. Just take your time. Whether the application is hosted depends on platform compliance.
Like Google Play, here you also need to add information about the program. In particular, a short and detailed description. The platform will also request metadata. These include the name of the application itself, the category to which it belongs, and additional keywords. The latter allows improving ASO. Therefore, we strongly recommend that you think through them well.
Also, spend a little more time creating a short description of the application. The first 3 lines are of exceptional importance. They are visible to users even when they do not expand the application description. So this is your chance to attract your audience.
Attention! In the case of Apple, it’s important that the name on the developer account matches the name of the app owner. It will show up in the Apple Store.
After completing all the above steps, you just have to wait for the application verification to complete. This may take several days. Fortunately, Apple is notifying developers that the app has been verified and is available for download.
Placing an application in stores is a crucial step. Therefore, it sometimes seems like an extremely difficult task. However, it is not. Follow the algorithm described above, pay attention to platform requirements, and new users will not be long in coming.